YAIC 2014



The full and final program for YAIC 2014 will be announced early next week!


We are thrilled to announce Nelly Ben Hayoun, the “Willy Wonka of design and science”. She creates extreme experiences that enables you to become an astronaut in a living room, while a volcano is erupting on the couch and dark energy is being produced in the sink.


Nelly Ben Hayoun and super k sonic booum Gold 2 photo by Chris Foster


An award-winning director and Designer of Experiences Nelly works with leading scientists and engineers, to devise subversive events and experiences. Recent collaborations include Beck, Bobby Womack, Damon Albarn. Nelly is the Director of the International Space Orchestra in NASA Ames Research Center, Designer of Experiences at the SETI Institute and Head of Experiences at WeTransfer.


In 2013, Icon Magazine nominated Nelly as one of the 50 international designers “shaping the future”. She was awarded one of the UK largest artistic award, The Arts Council England Exceptional Award for her new project Disaster Playground. In 2014, Wired magazine awarded Nelly with one of 12 WIRED Innovation fellowship, selected by Wired editorial team for their ‘significant impact on the world’.  She’s an academic at world leading institutions including the Architectural Association School of Architecture where she is a Visiting Professor, Central Saint Martins and the Royal College of Art where she is a lecturer. In her spare time, she is training to be an astronaut.




A round table workshop focusing on musicians working with both pop and classical contemporary music. The event is moderated by Elísabet Indra Ragnarsdóttir and includes musicians such as Pétur BenDaníel Bjarnason, Maria Huld Markan, Páll Ragnar Pálsson and Hafdís Bjarnadóttir, who have all in one way or another worked with different genres in music.

Those who are interested in talking about collaboration and respect between different genres in music are especially welcome.


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Hosted by Útón og Íslensk Tónverkamiðstöð / IMX and the Iceland Music Information Centre @ Hlemmur, Laugavegi 105, on November 4th, 2014

Photo: Hafdís Bjarnadóttir

Workshop: Moving from “GOOD ENOUGH” to “GREAT”


Edward Nawotka from Publishin Perspectives will not only give a talk on Cultural Darwinism, he is also going to host a workshop at the Literary Center.

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Moving from “Good Enough” to “Great”: The Basics of Great Storytelling

For many people who write, “good enough”” is all that is expected of them. But what can really help you stand out is great storytelling. In this session we’ll cover some of the least discussed principles of great storytelling that will help you push yourself beyond the limits you may have already, unconsciously set for yourself.


Hosted by Miðstöð íslenskra Bókmennta / Icelandic Literature Center @ Hverfisgata 54 on November 4th, 2014 @ 16:00 – 18:00




(photo from google)






In this workshop participants will learn about the methodology of Business Model Canvas, which is a visual chart that gives a graphical representation of a business plan. The Business Model Canvas introduces simple techniques in order to assist participants in shaping their ideas, make plans and set goals. In addition we will focus on grant applications, as business models and applications often follow the same principles in practice.


Hosted by Nýsköpunarmiðstöð Íslands / Innovation Center Iceland @ Hlemmur on November 4th, 2014



We are absolutely delighted to include this special event in our program this year. And ode to experiments and ideas.




Festival of Failure is a micro lecture marathon were creative people share their experiences of failure. The stage is a platform for unfinished business, creative blocks and unforgettable mistakes. Festival of Failure is an ode to experiments and ideas. Each lecture is approximately 15 minutes. And yes, there will be drinks.

Created and organized by Þóra Tómasdóttir

Festival of Failure will be held monday evening November 3rd at 20:30 at Kaldalón, Harpa Conert Hall




Þóra Tómasdóttir is an Icelandic journalist and filmmaker based in Berlin. At the age of eleven she got tired of recording countless interviews with her grandparents so she founded the School Newspaper “Dyret”. Since then she has worked for the Icelandic Broadcasting Service (RÚV), Fréttablaðið, Fréttatíminn, Mannlíf, Nýtt líf, Media Planet, Nordisk Film & Tv and Svensk Filmindustri Norge AS.

(chair photo from google)

Workshop: FAB LAB




This year YAIC will focus equally on talks and workshops/events. And we are finally ready to start announcing our workshops! They are especially created by each creative center for you!


Fab Lab (Fabrication Laboratory) is a digital small-scale workshop, where number of different tools and equipment are available making it a possible to create almost anything. The Fab Lab gives anyone the opportunity to experiment and implement their creative ideas into reality by designing, developing and producing components with the help of digital technology.

The workshop will begin with Fab Talk, where individuals who have worked with Fab Lab present their projects and discuss product development using Fab Lab. Afterwards, participants will have the opportunity to try the technology Fab Lab has to offer.

Hosted by Nýsköpunarmiðstöð Íslands / Innovation Center Iceland @ Fab Lab Eddufelli on November 4th, 2014





We’ve decided what’s for lunch – kleina from Kleinubarinn! Perhaps with brie cheese and rasberry jam?


tres locos



Kleinubarinn is a pop-up bar serving kleinur, traditional Icelandic twisted dough, with a new twist. Kleinubarinn is a concept where tradition and innovation meet, emphasizing on freshly baked products with a little bit of fun! Kleinubarinn’s first debut was on the international Restaurant Day and has since then taken on many different forms, adapting to its scenery.

For YAIC 2014 Ágústa Arnardóttir, Guðrún Harðardóttir and Krista Hall will serve specially conceived savoury kleinur!



The next two announced speakers are…

Edward Nawotka


is the founder and editor-in-chief of Publishing Perspectives, the leading magazine for the international publishing industry that has been hailed as “the BBC of the book world,” and offers daily news and opinion from the global media business, covering start-ups to self-publishing, in locations ranging from Afghanistan to Argentina, New York to New Delhi.

A former bookseller, advertising copywriter and foreign correspondent, Ed has covered the book business since 2000, first as an editor for Publishers Weekly and then as a columnist for Bloomberg News. He continues to contribute regularly on arts and culture issues to a wide variety of trade and consumer publications, from the The New York Times to Texas Monthly. He serves on the International Advisory Board of the Frankfurt Book Fair and the Advisory Council of the University of Texas Libraries, where he was instrumental in establishing the University of Texas Human Rights Documentation Initiative. As a guest lecturer, he has delivered talks and seminars on publishing in more than two dozen countries, from Brazil to the Ukraine, and currently serves on the faculty of the Yale University Publishing Course. He lives in Houston.

For YAIC 2014 Edward will talk about “Promiscuous Creators and Cultural Darwinism”. This talk will look at the idea of in an era of profligate storytelling and promiscuous creation, whether good culture pushes out bad or whether it’s the contrary — Cultural Darwinism, if you will — and how creative synergies between different practices and platforms can be help culture evolve in unexpected and exciting ways.




is the Head of Content at Plain Vanilla, an entrepreneur and filmmaker. Plain Vanilla is an Icelandic Game Studio based in Reykjavik Iceland and in San Francisco started in 2010.

Plain Vanilla is mostly known for developing the international hit app QuizUp, the world’s first Real-Time Social Trivia Platform for mobile devices. With well over 400 topics and more than 1.5 million users, QuizUp’s success can be largely accredited to it’s synergy of brilliant content management and innovative programming.




We are overjoyed that the wunderkind of synergy, Zebra Katz, will be speaking at YAIC 2014!!!

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He has been on the scene for a minute and has already been provoking reactions from music critics, rap fans and fashionistas left, right and centre. Originally emerging from a multimedia and performance art background, Zebra Katz mixes together music, fashion, and visual imagery in a unique and energetic way. Producing his own music, numerous music videos and collaborating with countless acclaimed musicians and artists, Zebra Katz captures the zeitgeist and isn’t about to let it slip through his fingers anytime soon.