Remember to register before September 5 to receive the early bird offer of 20.000 kr (125 €), a 33% discount of the regular admission price of 30.000 kr. This includes the conference registration fee, access to workshops and lunch on both days. After September 5, admission costs 30.000 kr.
Register HERE for the early bird offer
For those traveling from abroad, a special on hotel rates at the Hilton Reykjavik Nordica Hotel can be obtained HERE
Games Workshop
Dungeons & Dragons
Fighting Fantasy
Lara Croft:Tomb Raider
16 million gamebook copies sold in 25 languages
And he’s coming to You Are In Control 2010.
Keynote speaker Ian Livingstone is Life President of Eidos and one of the UK’s founding fathers of interactive entertainment. In 1975 he founded Games Workshop with Steve Jackson and launched Dungeons & Dragons in Europe. In 1977 he launched White Dwarf, the UK’s first interactive games magazine. In 1982, again with Steve Jackson, he wrote The Warlock of Firetop Mountain, the first in the Fighting Fantasy series of interactive gamebooks with sales in excess of 16 million copies in 25 languages. He wrote more than 20 books in the series. He served as Executive Chairman of Eidos plc from 1995 until 2002. At Eidos he helped to secure many of the company’s major franchises including Lara Croft:Tomb Raider and Hitman.
Thomas Ermacora, along with Grammy award winning singer Imogen Heap, will discuss ethical business at You Are In Control. For a little preview of what’s to come, You Are In Control conducted an interview with this sustainability entrepreneur and founder of CLEAR Village, an initiative to rethink space, one village at a time.
You’ve been working recently with recording artist Imogen Heap – can you explain what you are doing / trying to achieve with this collaboration?
Half mad scientist, half poetic dreamer, I deeply relate to and admire the constant breath of ingenuity that defines Imogen’s musical career. She shines beyond her art in social networks because she is truthful, dedicated and generous. She lives off her creations, I live off my ideas. Her gifts and reputation combined with my design thinking and worldview can produce challenging and fun journeys that get greater numbers involved in the transition we wish to perform as an emerging civilization having used up its credits with mother earth.
What will your YAIC presentation be about?
It will be about what Imogen and I have done in the past and are planning in the near future. I will also present a few core motivations and perspectives on how to make the best out of what is known through online and offline progressive collective intelligence development – which relates to the reason we do what we do and, more importantly, how we do it.
Read more here
Below is a video with Imogen Heap discussing “Love the Earth,” a concept film by Ermacora and Imogen.
This year’s line-up becomes increasingly grander.
Jón Gnarr, Reykjavik’s infamous newly elected mayor, will partake in the Sound of Change transpanel alongside Xavier Troussard, Acting Director of the Directorate-General for Education and Culture at the European Commission and Helen Sildna, Managing Director of Tallinn Music Week. The panel will be moderated by Kolbrún Halldórsdóttir, President of the Federation of Icelandic Artists.
This will be the last panel in a series of three occurring in different cities around the world. The question that will be discussed concerns how the current structure of the creative industries influences social and economic change.
With decades of music experience working for the likes of Motown, Keith Harris, Stevie Wonder’s representative and CEO of Keith Harris Music Ltd, will partake in the copyright workshop, where questions concerning today’s copyright boundaries will be explored.
And finally, Andie Nordgren will be a part of the Creatives Connecting with Consumers workshop. Andie produced the Interactive Emmy Award winning game The Truth About Marika and is now working as a technical producer at CCP games. She is also one of the founders of the Geek Girl Meetup.
Remember to register before September 5th to receive the early bird special.
Below are some great photographs snapped at last year’s You Are In Control. A platform where all the creative industries meet and learn from each other: music, art, design, gaming, film and literature.
See you in October!
You Are In Control will focus on 5 main themes this year. They will be discussed in both presentations and workshops. Here is a short description of each:
1. Ahead of the Game: Ethical Business is Smart Business
The digital environment, although invisible, is not immaterial and has consequences affecting the physical realm. What are the burning ethical issues facing the creative industries today? In today’s results-driven world, how can global business models incorporate sustainability?
2. Creativity, Meet Money. Good, Now Let’s Talk Business
The investment maze can be difficult to navigate, especially since the explosion in options available. In today’s digitalized world, what are the most effective and efficient methods of finding investments?
3. Creatives Connecting With Consumers
New technology has resulted in the disaggregation of distribution chains, markets and communication channels. Is social media the savior of creative business? How does DIY marketing measure up to traditional models?
4. Hands Off My Cookie: Copyrighting Creative Content
What do the boundaries look like today and how will they change in next years? How have people been burned in the past and what can we learn from them?
5. Creative Web Business: Innovation and the Internet
iTunes, Amazon, eBay – you’ve all heard these names. Conglomerates existing only online. How to take the leap from innovative idea to successful business execution.
To read more, go here: TOPICS
Some high profile speakers have confirmed their attendance so stay tuned for updates…
The ball keeps rolling and the speaker list keeps growing.
We are very happy to announce that more speakers have confirmed their participation, including:
Xavier Troussard, Director for Education and Culture of the European Commission
Clare Hudson, CEO of London based entertainment PR firm Hudson PR and in4merz. Clare has worked with clients who include Universal, Warners, Lady GaGa, Alexandra Burke, Pixie Lott, The Saturdays and Ministry of Sound.
Helga Valfells, Managing Director of the New Business Venture Fund (NBVF). The NBVF is a venture capital fund which invests in, and actively supports Icelandic start-ups with significant growth potential. Current investments include Gogoyoko and Grapewire.
Ragnheiður H. Magnúsdóttir, founder and CEO of Uppspretta, a social lending web for Icelandic start-ups.
Keep posted, more to come!
To reflect You Are In Control’s novel way of approach – towards content, interactions, speakers and more – this year, we are working with two other conferences, Germany’s Reeperbahn Campus and c/o pop, on an alternative type of panel, aptly named transpanel.
In short, it occurs over three stages and four months, where a variation of each topic will be discussed at one of the three conferences, with the thread being picked up in sequence at each conference, adding on to each as the conversation is carried between countries.
The question that will be discussed concerns how the current structure of the creative industries influences social and economic change.
The first part of the Transpanel – occuring at c/o pop in June – is entitled The Sound Of… Creativity and will see experts discuss with the audience the production, distribution and communication of music and creative content.
The Transpanel will be continued in September during the Reeperbahn Festival and Campus in Hamburg under the title The Sound Of… Politics – social responsibility and the political influence of music.
The final stage will take place right here in Reykjavik in October where the topic for discussion will be The Sound Of… Change – music and creative minds revolutionise the games industry.
Planning for YAIC 2010 is moving full speed ahead. Each year, the conference gets bigger and better and this year is no exception. Some of the first speakers have been confirmed, including:
Yancey Strickler of Kickstarter, a new way to fund and follow creative projects.
Benji Rogers, independent musician and creator of PledgeMusic.com.
Christopher Peterka, founder and managing partner of the consultancy firm Gannaca that creates creative communications.
Dusan Barok, cofounder of the media lab Burundi and administrator for the wiki-based portal Monoskop.
An early-bird special is currently being offered – click on REGISTER to find out more information.
Just to dust off our memory, here is a compilation video from last year:
Planning and preparations for YAIC on October 1 & 2 at the Reykjavík Hilton Nordica have begun! We’re getting ready to start the early bird registration offer and will announce the first names of the speakers confirmed for this year’s edition. So keep your eyes peeled on this site. Until then, here’s a nice reminder of YAIC ’09, an interview with IDEO’s Paul Bennett, who delivered an amazing keynote.
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