YAIC is an international conference exploring innovative thinking across the creative industries. Held annually in Reykjavik, Iceland, we welcome a network of international and local guests, experts and creative thinkers from every field to interact, inspire and be inspired.


Now in its seventh year, YAIC is a collaboration between experts from every area of Iceland’s creative industries – including design, visual arts, literature, music, media, films and gaming. Through talks, workshops and events, YAIC provides a cross-disciplinary platform for ideas, innovation and collaboration.


In 2014 YAIC our focus will be on creative synergy on projects and processes involving innovative or unexpected cross-disciplinary interactions. The opportunities for boundary transcending collaborations that achieve ‘a combined effect greater than the sum of their separate effects.’


YAIC will take place at Bíó Paradís, Reykjavík on November 3-4, 2014.


You are in Control is hosted by Promote Iceland in partnership with the Icelandic Art CenterIceland Design Centre, Icelandic Film Centre, Icelandic Gaming Industry, The Icelandic Literature Center, Iceland Theatre AssociationIceland Music Export and Iceland Music Information Center.