Game-changing services like YouTube and Netflix have altered forever how audiences use and consume video – the former now has more than 1m creators earning money from its Partner Programme, while the latter has led the way in terms of content creation, investing millions of dollars in shows like House Of Cards & Hemlock Grove. Both offer considerable opportunities outside of the traditional broadcasting constraints.
Örvarpið is smaller scale to such digital behemoths, but it too hopes to make a significant impact. Launched in September 2013 and supported by RUV, the Icelandic National Broadcasting TV Station, the online platform encourages artists and filmmakers to make and submit short videos under 5 min in length.
Each month, one of these films will be selected by committee and hosted on the website www.ruv.is/orvarpid, before being screened at a special showcase festival of Örvarpið, to take place in early 2014 at Bíó Paradís.