Film producer Sigurjon Sighvatsson is the most famous and established Icelandic individual working in the film industry today. He has over 30 features to his credit and is known for his innovatve and influential principals with regards to the modern concept of the commercial and music video.
He talked to interviewer Ralph Simon about his time making music videos in Iceland back in the day (he was formerly a musician), his move to the States and working with stars like Madonna (on Truth & Dare) and on groundbreaking TV shows like David Lynch’s Twin Peaks and Beverly Hills 90210.
Throughout Sigurjon was relaxed and tremendously down to earth, avoiding hyperbolic words like ‘grondbreaking’ and ‘innovative’ and putting many success stories down to serendipity and/or often elements out of his control. After admitting to a love of soaps and his role in bringing Dynasty to Iceland, Sigurjon discussed some of his current projects, sich as Brother (with Tobey Maguire) and The Knock Out Artist, a new movie being directed by Sean Penn.
The interview was wrapped up by Sigurjon explaining how being an Icelander and therefore an outsider in the Hollywood industry had its advantages, and had some advice for budding creatives: be disciplined, be resilient (some of his projects have been in development for ten years!) and, above all, make sure your ideas are good!