Presentation: Rasmus Wiinstedt Tscherning

Rasmus Wiinstedt Tscherning discussed the ‘silent knowledge that can’t easily be transferred’, hence it being worth its weight in gold. The ‘tacit knowledge’ to which he referred is about a certain kind of know-how that can’t easily be learned but can be transferred  through mentoring or via a teacher.

But, for example, should one’s grandmother pass on a treasured recipe to you, the end result would not be the same. Explicit knowledge is more easily distributed – and copied, but the transferrance of implicit knowledge is more complex.

Tacit knowledge is particularly relevant to creative industries, explained Tscherning. “I can’t learn to make great movies by just watching Lars Von Trier’s movies, you have to be part of it. That kind of transferred knowledge is expensive, cumbersome, difficult.”

Tscherning observed that most art has commercial potential – the uniqueness of an artistic visionary is often what sells, but it’s certainly hard to mass-produce. But art and creative projects can go  straight to the heart of people; shape, form and colour sends a message that can be directly communicated to the consumer – “computer  games help the banks explain to kids that it’s good to save money,” as Tscherning says. Collaborating with creative industries makes sense.