Press Release: You Are In Control
Reykjavik, July 12th 2011
You Are In Control Returns For Its Fifth Year
FIRST SPEAKERS ANNOUNCED
TICKET SALES KICK OFF WITH A SPECIAL EARLY-BIRD OFFER
YAIC TO COINCIDE WITH ICELAND AIRWAVES
SPECIAL YAIC + ICELAND AIRWAVES PACKAGE DEAL
NEW CONFERENCE VENUE
Iceland’s You Are In Control conference returns for a fifth year to bring together professionals from the creative industries to explore digital business developments. The international conference will take place October 10th-12th in Reykjavik, Iceland. YAIC aims to explore opportunities in digital business developments along with discussions on how to capitalise on digital distribution by integrating different experiences across several sectors, including music, film, design, arts, gaming and more.
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“It’s not the same old, same old. It’s international and intimate and fuses creative industries.”
-Panos Panay, CEO and founder of Soncibids
“Thanks to the YAIC team for a brilliant and inspiring couple of days. Icelandic music is now my new love affair. This little culture conference punches well above its weight with a high quality international line up and some of the best networking to be found at any conference globally. I hope to see you in 2010.”
-Mark Muggeridge, Evil Genius Media
“A blast of clean air, bright sparks and fresh thinking.”
-Zoe Street Howe, FLY Global Music Culture
First speakers announced
Topics covered in YAIC 2011 include: collaborative creativity, cross-platforming, engagement marketing, open source and copyright. Industry professionals will present a variety of perspectives on how to tackle the rapidly changing digital distribution world. Confirmed speakers include:
Iain Forsyth & Jane Pollard have worked in collaboration as visual artists since meeting at Goldsmiths College in the early nineties. Their work is exhibited internationally and collected by major institutions including the Tate Gallery and Government Art Collection in the UK. Their projects frequently intersect with music, including collaborations with J. Spaceman (Spiritualized), Plan B and most recently, a major installation in a public square in Toronto soundtracked by Scanner. In 2007 they were invited by Jarvis Cocker to make a new work for his Meltdown Festival, and since being asked to make their first music video by Nick Cave in 2008 they have gone on to direct promo clips for artists including Tindersticks, Fanfarlo and Gil Scott-Heron. For the past 10 years they have each worked with leading independent record labels in the UK shaping their approach to digital and creative marketing.
Iain Forsyth is now established as an independent consultant to the music industry following 10 years as Head of Digital at the Mute label . He joined Mute in 2001, and was with the company throughout their years with EMI and the recent return to independence. Throughout that time he has worked closely with a wide range of artists including Depeche Mode, Goldfrapp, Moby, Erasure, Richard Hawley and a range of more recent signings including Josh T. Pearson and Yeasayer. In 2004 he co-founded Live Here Now, a live concert recording distribution company, now part of Abbey Road Studios. As a consultant, he continues to work with many Mute artists. In 2002 Jane Pollard joined the Beggars Group, the UK’s largest group of independent record labels, as their sole web developer and set up the in-house digital marketing and web department. In 2005 Martin Mills created a new role for her – Head of Strategy – with a wide remit to devise innovative and creative strategies of marketing and promoting the artists represented by their labels, XL Recordings, 4AD, Rough Trade and Matador Records. Working with an expansive range of artists including Radiohead, Pixies, The White Stripes, The National, Adele and Scott Walker, Jane has led numerous campaigns, won 5 Digital Music Awards and contributed to successfully re-shaping the company’s approach to digital strategy. Read more on Iain and Jane on their website.
Ralph Simon is the CEO of The Mobilium Advisory Group and Chairman Emeritus and Founder of Mobile Entertainment Forum. He is regarded as one of the founders of the modern mobile entertainment industry since his prediction in 1997 that mobile phones would become the indispensable voice/social networking and music companion for consumers and their increasing mobile lifestyles which lead to him starting the first mobile ring tone company. Over the last 15 years, he has been a prominent global mobile trailblazer and innovator, helping grow the mobile entertainment and content industry, and playing a central role in its impact and presence worldwide. For more information about Ralph Simon visit Mobilium´s website.
Mathias Klang is the Project Lead for Creative Commons Sweden and a researcher and a senior lecturer at the University of Göteborg. His research revolves around the field of legal informatics with particular interest in copyright, online expression, digital rights and regulation. He is currently researching these areas in relation to Social Media. He regularly lectures in these areas and has published several articles. Among his work is a co-edited volume (with Andrew Murray) entitled “Human Rights in the Digital Age” and his PhD thesis “Disruptive Technology: effects of technology regulation on democracy”. In addition to this Mathias is the Project Lead for Creative Commons Sweden, blogs at digital-rights.net and tweets under the alias @klang67
Staci Slater has been in the business as The Talent House, for 24 years. The company’s origin was in artist management and promotion and helped lead many artists to success such as The Presidents of the United States of America, Concrete Blonde, Powerman 5000, April March 7 Year Bitch, The Gits and many more. After 13 years the company thought to move with the times and slowly melded the management business into a successful film and television licensing, clearance and pitching company. With offices in Los Angeles and Toronto, The Talent House is a complete licensing and administration company to many leading independent labels, publishers, artists, managers and other content owners. Staci will be directing a workshop based on her experience with film and television licensing, clearance and pitching.
Kicking off ticket sales with a special Early-Bird offer
Ticket sales will kick off with a special early-bird price 20,000 ISK (€120) – now available from here until September 1st, 2011.
Special YAIC + Iceland Airwaves package deal
This year YAIC will be coinciding with the annual Iceland Airwaves music festival, which starts on the day the conference comes to an end. There will be a limited number of special YAIC & Iceland Airwaves package tickets on offer that provide access to both events for 25.000 ISK (€150) now available from here.
Iceland Airwaves takes place October 12th – 16th in various venues in central Reykjavik and has become one of the most impressive festivals – a mix of musical hedonism and unrivalled intimacy. This year´s lineup includes some of the hottest new artists in Iceland, Europe and North America.
New conference venue
The conference will take place in the brand new concert hall and conference centre Harpa, which was opened with a spectacular three-day musical programme in May 2011. The venue is the new cultural pride of Reykjavik and the new official residence of The Icelandic Opera and the Iceland Symphony Orchestra. Harpa hosts various cultural events including film screenings, operas, concerts and musicals which makes it a very appropriate choice for YAIC 2011.
Organizers of YAIC 2011
The conference is a collaborative effort between Iceland’s creative industries and is hosted by Iceland Music Export and Promote Iceland in close partnership with Icelandic Film Center, Iceland Music Information Center, Center for Icelandic Art, The Icelandic Literature Fund, Icelandic Gaming Industry, Iceland Theatre Association and Iceland Design Center.
Contact:
Maria Rut Reynisdottir
YAIC | Conference Manager
telephone: +354 571 5660
mobile: +354 897 5357
fax: +354 511 4040
skype: maria_rut_reynisdottir
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