MONDAY OCTOBER 10TH
20.00 – 22.00
You Are In Control Opening Night Showcase
Featuring some of the best in games, art, design, music and film in Iceland.
Location: Norðurljós at Harpa
The opening night is an event that you don’t want to miss. The evening will be full of inspirational happenings, performances and showcases where you will be introduced to some of the most cutting edge and exiting projects within the creative industries in Iceland where the digital is at the forefront. This is also your chance to break the ice and network with other conference guests before the conference even begins. Experience the best and get inspired with the combination of visuals, sound and taste at the You Are In Control Opening Night.
Featured projects and artists:
CCP Games+Nicola Formichetti collaboration
The Weird Girls Project – An ongoing art piece created by Kitty Von Sometime
Room 408 – A brand new Icelandic web theatre destined to explore the web as a performance space
The Moogies – Phone simulator game for kids aged 2-6 and their parents by Plain Vanilla.
Couture Culture - Worn By Worship introduces new documentary series
Video Portraits – Snorri Ásmundsson (1966) is an artist that seeks sharp responses and examines the limits of his fellow man as well as his own
Skype Performance – The artist Ásdís Sif Gunnarsdóttir, puts the relationship of art and audience to the test
DJ set with Músikvatur – One of the members from Apparat Organ Quartet. He has also collaborated with múm and has released several solo singles.
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TUESDAY OCTOBER 11TH
08.15 Registration & Coffee
(First floor by Kaldalón hall)
Morning programme in Kaldalón hall, first floor:
08.45 Conference opens
-Minister of Industry, Energy and Tourism, Katrín Júlíusdóttir (IS)
-Welcome speech by Anna Hildur Hildibrandsdóttir, MD of Iceland Music Export: Introduction of the “Towards Creative Iceland” report
LIVE MUSIC with Mugison (IS)
09.00
Presentation – Tilman Scheel (DE): “How much do changes in technology change the selection and programming habits of cinemas, VoD services and other professional players.”
After more than a decade of discussions cinemas are now going digital. But now that cinemas have digital installations, often the question is “So what?”. Digital provides new chances of programming for exhibitors but few are aware of how digital can change the way of programming films. We will discuss models and look at some successful examples on how it can be done. Until some years ago VoD has been the hope on the horizon for declining incomes in TV or DVD distribution. By now the film industry has sobered. Still, some VoD services work. We will discuss some of them and show why they have been successful and why others haven’t.
09.35
Presentation – Ralph Simon (USA): Media Technology – What’s coming next in media, social media and cross-platform media
- and, how Icelandic creators and “creatives” can get an understanding of what lies just beyond the tech horizon, and spark innovative ideas and properties. Information is now moving faster than at any time since the start of the Internet. Media technology governs the growth of information and understanding what is coming next will help attendees to the conference think of new ways to create a global impact on the web, social media networks and mobile for their sites, businesses and unique ways in which Icelandic creativity can make a significant international impact.
10.10 Coffee break
10.30
Presentation Robert Andersson (SE): TBA
11.05
Presentation – Anita Fontaine (AUS) and Geoffrey Lillemon (USA) from Champagne Valentine: “Feel ones and zeros”
Champagne Valentine wants you to feel technology. Their core desire is to emotionally engage you with luscious & unexpected sensory experiences. At the forefront of emerging technologies their interactive creations extend brands into meaningful new worlds. They want to be challenged and challenge the consumer. Labelled as the “Jackson Pollack” of interactive, Anita Fontaine and Geoffrey Lillemon will weave the audience through their work and process, spinning a captivating mental tapestry.
11.35 Presentation: TBA
12.10 Lunch served on the second floor
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Afternoon Programme in Norðurljós hall, second floor:
13.00 Welcome back & Live Music with Song for Wendy (IS)
13.15
Presentation – Robert Levine (USA): “How Technology Companies Build Businesses on the Backs of Creators – And Why They Need to Work Together”
For more than a decade, since the introduction of Napster, we have all heard a story about a conflict between large, old media companies and young, technology-savvy consumers. It’s a compelling story, with obvious heroes and villains, but it’s wrong. The real fight on the Internet is between the media companies that fund culture, and big technology businesses like Google that want to distribute it – legally or not. This has enriched technology companies and decimated the media business. But since most Internet traffic still involves copyrighted content, this trend could eventually leave technology companies without much to distribute. Entrepreneurs need to work with artists, rather than against them, so we don’t end up with a 21st-century infrastructure and a 17th-century conception of artists’ rights.
13.45
Presentation – Mathias Klang (SE): “Culture is inevitable: Ignoring techno-pessimism & copyright conservatism to focus on innovation”
Social media has matured into the techno-pessimism stage. This is the point where critics blame the “new” for the demise of the old. It’s a natural knee-jerk reaction – we are, after all, comfortable with what we know. An excellent example of this conflict is copyright – an 18th century business model being applied to 21st century technology. The recent major technological shifts have allowed a growing group of users to create, share, remix and re-share cultural expressions. As a reaction to this technological empowerment, copyright conservatives have demanded that the law be used to create artificial barriers to this new usage. These artificial barriers are today having a profound effect on the ways in which culture is being packaged, communicated, preserved and used – not always to the advantage of society and not always in line with the purpose of copyright.
14.05
Panel: Copyright – Where do we go from here?
Mathias Klang, Robert Levine, Njörður Sigurjónsson (IS), lecturer at Bifröst University, Guðrún Björk Bjarnadóttir (IS), General Manager of The Performing Rights Society of Iceland (STEF) and Alex MacNeil (CA), CEO of Gogoyoko.
Moderator: Staci Slater (USA) from The TalentHouse
14.50 Coffee Break
15.20
Presentation – Iain Forsyth (UK) & Jane Pollard (UK): “Everything Flows”
For the past 10 years Iain & Jane have each worked in the music industry specialising in digital and creative ideas that span on and offline. However they come a from a visual arts and filmmaking background working together and exhibiting internationally. In their presentation they will discuss their approaches to the creation and distribution of “creative content”, and the shared principles that underpin their groundbreaking work.
15.50
Open Brainstorming Session with Iain Forsyth & Jane Pollard: In this session Iain and Jane will have an open 10 min idea development session with three different companies/projects that have been chosen through an application procedure. The session will reveal their working methods and how they go about creating their ideas.
16.30 Conference closes: Sum Up
16.45 Networking Drinks
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EVENING OCTOBER 11TH
Informal get together at the hottest place in town KEX HOSTEL
Special YAIC offer on dinner & drinks
&
Iceland Airwaves warm-up:
21:00 – Sóley (IS)
21:45 – Prinspóló (IS)
22:30 – Honningbarna (NO)
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WEDNESDAY OCTOBER 12TH
10.00 – 13.00 A number of exciting workshops featuring speakers, special guests and panelists will take place in various companies and organizations around town. You will have the opportunity to sign up for the workshop of your choice.
14.00 – 16.00 The New Business Venture Fund (Nýsköpunarsjóður atvinnulifsins) hosts a workshop on investments in the creative industries and how to go about pitching your idea to venture capital investors. Selected companies / individuals will get the opportunity to pitch their ideas to a group of investors who then will provide them with useful feedback on how to improve the pitch. Application procedure TBA.