Margret Sigrun Sigurdardóttir, PhD. is an Assistant Professor at the Business School of the University of Iceland and runs a research center on Creative Industries also at the University of Iceland. Margret has conducted a mapping of the creative industries in Iceland and earlier this year, when the results were introduced, the project gained a lot of attention. She currently works on a report about the support system for the creative industries in Iceland with the findings being revealed very soon.