Svana has a lot of experience with founding and running entrepreneurial businesses as well as merging and takeovers. Svana was one of the founders of ARTitIS BV, Schipol Airport and was the managing director there from 1995 to 2008. She was one of the owners of Copyrite BV along with being the financial director between the years of 1995 to 2008. Svana has also been in the board of directors and had various positions within other entrepreneur companies. The objective of Frumtak is to invest in companies that can become leaders in their field so they not only show good returns, but contribute to improve the society in which they operate.