Networking meetings & workshops will take place on October 12th
10.00 – 12.00 A number of exciting workshops featuring speakers, special guests and panelists will take place in various companies and organizations around town. You now have the opportunity to sign up for the workshop of your choice (depending on availability, first come first served).
To register for workshops please contact Anna Ásthildur - annathorst@gmail.com – with a) your name b) name of your preferred workshop and c) name of a backup workshop.
10.00 – 12.00
Workshops and networking meetings hosted by various companies and organisations around town. Those who would like to be escorted to their workshop can meet the YAIC team by the café on Harpa’s first floor at 09.30 sharp on Wednesday morning. Don’t forget to register for the workshop you would like to attend by contacting Anna Ásthildur - annathorst@gmail.com – with a) your name b) name of your preferred workshop and c) name of a backup workshop.
1. “The Intersection of Art & Commerce: A Music Licensing Exploration”
Come and join industry veteran Staci Slater, founder of The Talent House, for a workshop on how art and commerce can merge in a successful manner. Based on her experience in film/television licensing, clearance and pitching as well as her many years as a manager, Staci will reveal the business aspect of creating income through songs and music in film and TV, but also show that it’s possible to remain authentic to the artistic vision of the songwriter. Expect an education in how income is generated through the performing rights societies; publishing on a worldwide basis; how to send music to supervisors in relation to CDs; metadata, quantity and where to look for info; and how to know what to submit.
Hosted by Staci Slater (US) & STEF
Guðrún Björk Bjarnadóttir (IS), General Manager of STEF, The Performing Rights Society of Iceland
Einar Tönsberg (IS), Musician
Pétur Jónsson (IS), Music Producer and Manager of Medialux Music Productions
Address: Laufásvegi 40, 101 Reykjavík
2. The Power of Open: digitalization, licensing and culture
Perhaps the most dominant myth of creation is the concept that everything is property, and that without significant protection of this property creation will grind to a halt. Recent projects, for example Wikipedia or Free Software, have questioned the dominance of this idea. This does not mean that 300 years of copyright need to be thrown away – but it does mean that creators need alternatives and examples of best practice to establish profitable free or hybrid business models. This seminar will present Creative Commons licenses as a way in which the creator find material for re-use and share his or her own material while maintaining elements of control.
Hosted by Mathias Klang (SE) & Hugmyndaráðuneytið (The Ministry of Ideas)
Smári McCarthy (IS), Research Director at The International Modern Media
Institute
Berglind Ósk Bergsdóttir (IS), Software Developer at Gogoyoko and Activist
Silja Suntola (FI), Project Director of Creative Industries Finland
Address: Room V 109, University of Reykjavík (HR), first floor, Menntavegi 1, 101 Reykjavik
3. Optimising the online experience for both bands and fans
This workshop on how to optimise the online experience for bands discusses the merits of the tools and services currently available. It draws on the experiences of both panelists and audience members, using the various stages of release campaigns or development of a band as backdrops, and discusses the tools suitable for each stage and working through the various stages in a release cycle. A great workshop for the logistical behind-the-scenes aspect of any public facing marketing campaign, the workshop will also discuss the not-so-quantifiable things, such as the nature of community engagement and tone of voice in correspondence, as well as maintaining consistency over the many online channels available.
Hosted by Darren Webb (IE) & Kraumur
Jóhann Ágúst Jóhannsson (IS), Managing Director of Kraumur Music Fund
Hildur Maral Hamíðsdóttir (IS), Marketing & PR at Bedroom Community
Alex MacNeil (CA), CEO of Gogoyoko
Address: Vonarstræti 4B, 101 Reykjavík
4. What Price, Media
Conventional wisdom has it that content companies need to cut their prices in order to increase their volume, especially online. Like much conventional wisdom, however, this may be wrong. In 2002, when Universal Music cut its wholesale prices by 25%, it only sold 13% more music – a net loss for the company. Similarly, when iTunes raised the top prices for songs in 2009, it sold between 10-15% less music but brought in more revenue overall. The truth is that copyrighted goods are not highly substitutable and they never have been; few consumers walk into a store to buy a Bruce Springsteen album and end up getting one by Bob Seger. A smart strategy involves variable pricing in order to maximize overall revenue – and thus make up the cost of creating music and movies in the first place.
Hosted by Robert Levine (US) & The Research Centre for Creative Industries (Rannsóknarmiðstöð skapandi greina)
Kristín Atladóttir (IS), Cultural Economist
Eiður Arnarsson (IS), Manager of Sena’s Music Division
Thor Gunnarsson (IS), VP Business Development, CCP
Address: Room HT300, 3rd floor at the University Square (Háskólatorg) by Sæmundargata, 101 Reykjavík
5. How the digital changes the world of film distribution
Come and join Tilman for a workshop on how the digital era has changed the world of film distribution. If you want to know how digital culture will shape the way cinemas select films in the future or how the internet changes the way films are distributed – all this will be discussed during the session. As the founder of Europe’s first Cinema on Demand service “Europe’s Finest” and of “reelport”, Europe’s largest festival submission platform, Tilman has years of experience in all aspects of the, often bumpy, relationship between digital and film. And since all of his projects have profited from MEDIA support, some hints and tips on how to prepare for Brussels are given, too.
Hosted by Tilman Scheel (DE) & The Icelandic Film Centre
Þór Tjörvi Þórsson (IS), Project Co-Ordinator at The Icelandic Film Centre
Stefanía Thors (IS), Co-founder / Owner of Icelandic Cinema Online
Ari Kristinsson (IS), Producer, Writer and Director
Address: Bíó Paradís, Hverfisgata 54, 101 Reykjavík
6. “Monetising mobile and engaging your audience”
Join Stephen O’Reilly, Director of International Sales at Mobile Roadie for a mobile apps masterclass. Discover what’s next in mobile and how artists and brands are engaging their audience connecting with fans and making money from mobile apps. During this presentation Stephen will share Mobile Roadie’s success in powering iPhone & Android apps for some of the worlds best known artists including Adele, Madonna, The Beatles, Robbie Williams, Take That, Katy Perry and many more.
Hosted by Stephen O´Reilly (UK) & Skapalón
Jonathan Gerlach (IS) Creative Director, Skapalón
Villu Arak (EE) Former CEO of Hill & Knowlton Estonia
Address: Sætún 8, 105 Reykjavík
7. How can interactivity extend the magic life of brands?
This workshop discusses the relevance of interactivity and engaging new technologies in creating original sensory experiences for brands. Champagne Valentine will discuss some immersive works where interactivity and new technologies play a surprising role and how different creative fields (music, design, film etc) can borrow some ideas to engage the audience / user.
Hosted by Champagne Valentine (US/AU) & The Iceland Design Centre
Nils Wiberg (SE), Interaction Designer/Interactive Artist at Gagarin
Hilmar Sigurðsson (IS), CEO of CAOZ
Espen Haugen (NO), Planner, KITCHEN Leo Burnett
Address: Vonarstræti 4B, 101 Reykjavík
Special Investment Workshop:
Besides these various workshops there will be a special workshop that all YAIC participants can register for as well. Doesn’t matter if you have registered for one between 10.00 and 12.00.
Get the chance to present your idea/ concept/ business model to a group of investors and business development specialists!
14.00 – 16.00 The New Business Venture Fund (NBVF) will host a special workshop on investments in the creative industries – and how to go about pitching your idea to venture capital investors. Selected companies and individuals (5 – 6) will get the opportunity to pitch their ideas to a group of investors and business development specialists, who will then provide them with useful feedback on how to improve the pitch. The workshop will be open to all YAIC participants and even though not everyone can pitch an idea there will be a lot to learn.
Hosted by NBVF
Special presentation by Helga Valfells, Managing Director of NBVF
Panel:
Egill Másson, Investment Manager at NBVF
Svana Gunnarsdóttir, Investment Manager at Frumtak
Eyþór Ívar Jónsson, CEO of Klak – Innovation Centre and Associate Professor at Copenhagen Business School
Address: Ofanleiti 2, Room 201, 103 Reykjavik
The workshop will be open to all YAIC participants. However we’d like you to register so we know how many we can expect. To attend this workshop please contact Anna Ásthildur annathorst@gmail.com.
If you would like to be amongst the 5 – 6 projects that get to pitch for the panel here’s how you apply:
All participants at You Are In Control 2011 can apply to present their business ideas at this special workshop. Send information about your idea, concept or business model to Anna Ásthildur annathorst@gmail.com with the subject: NSA Pitching Opportunity.
When & Where: Between 14.00 and 16.00 on Wednesday October 12th at Ofanleiti 2, Room 201, 103 Reykjavik.