Program 2014






In this workshop participants will learn about the methodology of Business Model Canvas, which is a visual chart that gives a graphical representation of a business plan. The Business Model Canvas introduces simple techniques in order to assist participants in shaping their ideas, make plans and set goals. In addition we will focus on grant applications, as business models and applications often follow the same principles in practice.


Hosted by Nýsköpunarmiðstöð Íslands / Innovation Center Iceland @ Hlemmur on November 4th, 2014 @ 16:30

Workshop: Moving from “GOOD ENOUGH” to “GREAT”

Edward Nawotka from Publishing Perspectives will not only give a talk on Cultural Darwinism, he is also going to host a workshop at the Literary Center.

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Moving from “Good Enough” to “Great”: The Basics of Great Storytelling

For many people who write, “good enough”” is all that is expected of them. But what can really help you stand out is great storytelling. In this session we’ll cover some of the least discussed principles of great storytelling that will help you push yourself beyond the limits you may have already, unconsciously set for yourself.

(photo from google)

Hosted by Miðstöð íslenskra Bókmennta / Icelandic Literature Center @ Hverfisgata 54 on November 4th, 2014 @ 16:30


A round table workshop focusing on musicians working with both pop and classical contemporary music. The event is moderated by Elísabet Indra Ragnarsdóttir and includes musicians such as Pétur BenDaníel BjarnasonMaria Huld MarkanPáll Ragnar Pálsson and Hafdís Bjarnadóttir, who have all in one way or another worked with different genres in music.

Those who are interested in talking about collaboration and respect between different genres in music are especially welcome.


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Photo: Hafdís Bjarnadóttir

Hosted by Útón og Íslensk Tónverkamiðstöð / IMX and the Iceland Music Information Centre @ Hlemmur, Laugavegi 105, on November 4th, 2014 @ 16:30



International Space Orchestra

Dir: Nelly Ben Hayoun

57 min

Nelly and YAIC will engage in a Q & A following the screening.

International Space Orchestra tells the story of the incredible journey that Director and Designer of Experiences Nelly Ben Hayoun took with the employees of NASA Ames Research Center and the SETI Institute in California, in setting up the world’s first International Space Orchestra, and the production of the space opera they made together. The film contains interviews with scientists from NASA, as well as the final production of Ground Control: A Space Opera, it features musical contributions from Damon Albarn and Bobby Womack, science fiction author Bruce Sterling and Penguin Café (Arthur Jeffes).

Bíó Paradís on November 4th @ 16:30


Screening: THE MAN


Ragnar Kjartansson’s interest in music often leads him to focus on the persona of the performer. The Man presents a portrait of American blues musician Pinetop Perkins playing an upright piano improbably situated in a field just outside of Austin, Texas. Born in 1919 in Belzoni, Mississippi, Perkins began playing guitar and piano during the rise of the Delta Blues.

Kjartansson’s portrait takes its place in a century-long history of reverence for and exploitation of black musicians. For this work, Kjartansson was interested in the reconciliation of Perkins’s on-stage persona with his private self. Frail and often disoriented, Perkins repeats songs and statements creating an unmediated loop, fashioning a dual portrait of an elderly man toward the end of his life, and a historically important musician, who is the keeper of a disappearing tradition.

Courtesy of the artist, Luhring Augustine, New York and i8 gallery, Reykjavík.

The Man will be screened at Bíó Paradís on November 4th @ 16:30



New global video platforms make it easier than ever before to share your stories and creations with the world. Making a living from that is a different story. What if there was an easy way for creators and artists to connect to their fans all over the world and an easy way for fans to support and give back to their favourite storytellers.

In this session OZ will introduce tools that make this possible as well case studies on how artists are using these tools to make a living.

After the presentation we will have a open discussion on how new opportunities can be created.

Hosted by OZ @ OZ HQ, Skálholtsstígur 7 on November 4th @ 16:30



Christine Boland is one of the worlds leading trend forecaster/analyst. Renowned for her international trend predictions on design, fashion, and consumerism. Boland is an “alchemist” who distils the essence from ideas and thoughts. Considered by many to be an inspiring speaker or, more appropriately an inspirator, basing her trend analyses from mass psychology, fashion and world news. She gives lectures and presentations around the world and is an advisor for multinational companies and organisations.

Christine Boland is an in-demand speaker worldwide. Known for getting her listeners thinking thanks to her surprising perspectives. Curiosity and identifying and indicating connections are the personal triggers for her trend/fashion analysis. Christine uses clear, inspiring and very concrete examples to filter the world news and relate it to everyday matters. In doing so, she creates a bridge between the present and the future.

Christine Bolands talk “Trend Beacons – Navigating the new consumer needs in the contextual age”. November 4 at 9.30am at Bio Paradis




Edward Nawotka

Edward Nawotka is the founder and editor-in-chief of Publishing Perspectives, the leading magazine for the international publishing industry that has been hailed as “the BBC of the book world,” and offers daily news and opinion from the global media business, covering start-ups to self-publishing, in locations ranging from Afghanistan to Argentina, New York to New Delhi.

A former bookseller, advertising copywriter and foreign correspondent, Ed has covered the book business since 2000, first as an editor for Publishers Weekly and then as a columnist for Bloomberg News. He continues to contribute regularly on arts and culture issues to a wide variety of trade and consumer publications, from the The New York Times to Texas Monthly. He serves on the International Advisory Board of the Frankfurt Book Fair and the Advisory Council of the University of Texas Libraries, where he was instrumental in establishing the University of Texas Human Rights Documentation Initiative. As a guest lecturer, he has delivered talks and seminars on publishing in more than two dozen countries, from Brazil to the Ukraine, and currently serves on the faculty of the Yale University Publishing Course. He lives in Houston.

For YAIC 2014 Edward will talk about “Promiscuous Creators and Cultural Darwinism”. This talk will look at the idea of in an era of profligate storytelling and promiscuous creation, whether good culture pushes out bad or whether it’s the contrary — Cultural Darwinism, if you will — and how creative synergies between different practices and platforms can be help culture evolve in unexpected and exciting ways.

He will also host a workshop at the Iceland Literature Center titled “Moving from “Good Enough” to “Great”: The Basics of Great Storytelling”.

Edward’s talk “Promiscuous Creators and Cultural Darwinism” is November 4, 10.45am at Bio Paradis

His workshop “Moving from “Good Enough” to “Great”: The Basics of Great Storytelling” is hosted by Miðstöð íslenskra bókmennta / Icelandic Literature Center @ Hverfisgata 54 on November 4th, 2014 @ 16:30  Click here for MAP


We are extremely happy and proud to announce the final speaker for YAIC 2014!!!

Ragnar kjartansson

The undisputed master of artistic synergy, artist Ragnar Kjartansson. In his performative practice he draws on the entire arc of art. The history of film, music, theatre, visual culture and literature find their way into his video installations, durational performances, drawing and painting. Pretending and staging become key tools in the artist’s attempt to convey sincere emotion and offer a genuine experience to the audience.

Ragnar Kjartansson’s work has been exhibited widely. Recent solo exhibitions and performances have been held at the New Museum, ICA Boston, Museo Guggenheim Bilbao, Carnegie Museum of Art and MoMA PS1. In 2009, Kjartansson represented Iceland at the Venice Biennale and in 2013 his work was featured at the Biennale’s main exhibition. In 2011, he was the recipient of Performa’s 2011 Malcolm McLaren Award for his performance ‘Bliss’.

Current exhibitions on show by Ragnar Kjartansson include: “Bjarni Bömmer hlustar á Take it Easy með Eagles” at Skúrinn, Reykjavík (performance November 1-2), “A Lot of Sorrow” at Luhring Augustine, New York, “The Visitors” at Artes Mundi, Cardiff and “S.S. Hangover” at Hirshhorn Museum and Sculpture Garden.

At YAIC Ragnar will talk about synergy, collaborations and the artistic process behind the making of a work of art. The title of his talk is “Love, respect and collaboration”.

Ragnar Kjartansson presents “Love , respect and collaboration” at Bio Paradis at 11.25am Nov. 4


We’ve decided what’s for lunch – kleina from Kleinubarinn! Perhaps with brie cheese and rasberry jam?


tres locos



Kleinubarinn is a pop-up bar serving kleinur, traditional Icelandic twisted dough, with a new twist. Kleinubarinn is a concept where tradition and innovation meet, emphasizing on freshly baked products with a little bit of fun! Kleinubarinn’s first debut was on the international Restaurant Day and has since then taken on many different forms, adapting to its scenery.

For YAIC 2014 Ágústa Arnardóttir, Guðrún Harðardóttir and Krista Hall will serve specially conceived savoury kleinur!

November 4, 12.15, Bio paradis




Vala is the Head of Content at Plain Vanilla, an entrepreneur and filmmaker. Plain Vanilla is an Icelandic Game Studio based in Reykjavik Iceland and in San Francisco started in 2010.

Plain Vanilla is mostly known for developing the international hit app QuizUp, the world’s first Real-Time Social Trivia Platform for mobile devices. With well over 400 topics and more than 1.5 million users, QuizUp’s success can be largely accredited to it’s synergy of brilliant content management and innovative programming.

Vala will present “How we made the Fastest Growing Iphone Game in the World”

November 4, 13.30, Bio Paradis

Nelly Ben Hayoun

We are thrilled to announce Nelly Ben Hayoun, the “Willy Wonka of design and science”. She creates extreme experiences that enables you to become an astronaut in a living room, while a volcano is erupting on the couch and dark energy is being produced in the sink.


Nelly Ben Hayoun _Photo by Nick Ballon


An award-winning director and Designer of Experiences Nelly works with leading scientists and engineers, to devise subversive events and experiences. Recent collaborations include Beck, Bobby Womack, Damon Albarn. Nelly is the Director of the International Space Orchestra in NASA Ames Research Center, Designer of Experiences at the SETI Institute and Head of Experiences at WeTransfer.


In 2013, Icon Magazine nominated Nelly as one of the 50 international designers “shaping the future”. She was awarded one of the UK largest artistic award, The Arts Council England Exceptional Award for her new project Disaster Playground. In 2014, Wired magazine awarded Nelly with one of 12 WIRED Innovation fellowship, selected by Wired editorial team for their ‘significant impact on the world’.  She’s an academic at world leading institutions including the Architectural Association School of Architecture where she is a Visiting Professor, Central Saint Martins and the Royal College of Art where she is a lecturer. In her spare time, she is training to be an astronaut.

For YAIC Nelly’s talk is titled “Designing the Impossible!”.

Nov 4th, Bio Paradis, 14.15





We’re talking karaoke, but instead of singing – we’re all going to dance! As one big group. Facing the big projection in front of us, we dance the moves that we see.

Alexander Roberts and Ásrún Magnúsdóttir have been working predominantly with dancing and choreography in an expanded sense. Mixing live-art, performance, dancing, choreography and music.

Ásrún is interested in working with people that have not thought so much about dance or dancing and trying to make invisible choreographies visible. Alexander is an artist, curator and the co-director of Reykjavík Dance Festival. He is interested in bodies, in the idea that aesthetic movements can also be political movements. Alexander works predominantly as a curator and as a producer of live-art.

Come take part on November 3rd @ Bíó Paradís, some time between 17 and 18:00!





Festival of Failure is a micro lecture marathon were creative people share their experiences of failure. The stage is a platform for unfinished business, creative blocks and unforgettable mistakes. Festival of Failure is an ode to experiments and ideas. Each lecture is approximately 15 minutes. And yes, there will be drinks.

Created and organized by Þóra Tómasdóttir

Festival of Failure will be held monday evening November 3rd at 20:30 at Kaldalón, Harpa Conert Hall




Þóra Tómasdóttir is an Icelandic journalist and filmmaker based in Berlin. At the age of eleven she got tired of recording countless interviews with her grandparents so she founded the School Newspaper “Dyret”. Since then she has worked for the Icelandic Broadcasting Service (RÚV), Fréttablaðið, Fréttatíminn, Mannlíf, Nýtt líf, Media Planet, Nordisk Film & Tv and Svensk Filmindustri Norge AS.

(chair photo from google)