To reflect You Are In Control’s novel way of approach – towards content, interactions, speakers and more – this year, we are working with two other conferences, Germany’s Reeperbahn Campus and c/o pop, on an alternative type of panel, aptly named transpanel.

In short, it occurs over three stages and four months, where a variation of each topic will be discussed at one of the three conferences, with the thread being picked up in sequence at each conference, adding on to each as the conversation is carried between countries.

The question that will be discussed concerns how the current structure of the creative industries influences social and economic change.

The first part of the Transpanel – occuring at c/o pop in June – is entitled The Sound Of… Creativity and will see experts discuss with the audience the production, distribution and communication of music and creative content.

The Transpanel will be continued in September during the Reeperbahn Festival and Campus in Hamburg under the title The Sound Of… Politics – social responsibility and the political influence of music.

The final stage will take place right here in Reykjavik in October where the topic for discussion will be The Sound Of… Change – music and creative minds revolutionise the games industry.